Welcome to D.S Hair Beauty
Thank you very much for your time to know about D.S HAIR
What's past is prologue
CARO CHEN‘s Entrepreneurial Journey and Company Development
The Launch and Early Years (2005-2006)
The narrative begins in 2005, the year founder CARO CHEN graduated from university. Carrying two bags—a backpack and a handbag —he left a major inland city in China and journeyed alone to Yiwu, a rapidly developing coastal town, to start his life’s voyage. During his first two years (2005 and 2006), his business focus was on the accessories industry.
“I like the dreams of the future better than the history of the past.”– Thomas Jefferson
The Pivotal Shift and Rapid Growth (2007-2010)
2007: The Industry Pivot. A chance encounter led to a significant change: an amiable American client introduced him to the hair product industry. This client, a basketball enthusiast, not only guided him into the business but also forged a lasting friendship, a memento of which is still cherished today.
Product Innovation: At the time, human hair products were commonly graded as A, B, C. CARO CHEN innovatively introduced the A, AA, and AAA grading system. This foundational system later evolved within the industry into grades like 7A, 8A, and 10A.
2009: Establishing Integration. He founded his first hair product factory , achieving an integrated business model of manufacturing and trade. This step brought his first taste of significant pressure, taking on the mission to lead dozens of employees.
Building Global Partnerships: This period was marked by forging strong relationships with international clients:
Polish Client Anna: Started with a small order ($1,240 USD) in 2009 and grew rapidly over a decade, expanding to both online stores and multiple physical retail locations.
UK Client Josie: Visited during the Wenchuan earthquake period and treated the founder as a younger brother.
Swedish Student Clients: Exhibited the company’s products at a European trade show in 2008, inspiring the founder with a sense of supplier mission.
Australian Client Serena: A beautiful lady who modeled for her own product packaging.
Investment, Scale, and Realignment
2013-2016
2013: Major Capital Investment. Returning to his hometown in Hubei, the founder made his largest financial investment to date: purchasing land and constructing a factory to expand production. The facility covers over 7,000 square meters. For someone who started with just a few hundred RMB in 2005, this represented the first major fruits of his labor.
2013-2015: Pressure and Consolidation. These years were challenging with significant business pressure. However, key relationships were maintained, including visits from clients like Anna (Poland) and Genna (Germany).
2016: Strategic Refocus. The company shifted its primary focus back to business development and expansion. They secured a key partnership with a renowned European hair brand (led by Warren), a relationship that has deepened into mutual trust and friendship, extending beyond business.
Diversification and Future Trajectory (2020-Present)
2020-2022: Pandemic Reflection. Amidst global economic instability caused by the pandemic , the founder began considering diversification beyond the hair industry, exploring the medical and greater health sector.
2023: Official Diversification. The company officially ventured into the medical health industry. Driven by the belief that “beauty and health are humanity’s eternal pursuit”, the current business model is two-pronged:
Import: Importing European medical aesthetic and health products. (This aligns with the Omnistrip products you previously mentioned).
Export: Continuing to export high-quality hair products to European and American markets.
2025: Global Expansion. The company has established a plan to set up a branch and sales points in the UK.
Behind the Locks
Twenty Years of Industry Experience
Our team boasts nearly two decades of extensive experience in the hair and fashion industry. We’ve collaborated with numerous mid-to-high-end brands and highly skilled hairstylists. This professional experience allows us to better understand your needs and provide you with more professional and effective services.
Friendship and Vision
Our clients and we are connected by our shared passion for entrepreneurship and our love for hair&beauty. We deeply cherish our relationships with each client, are very grateful for their trust, and are keenly aware of the responsibilities we bear.
Committed to Altruism
We firmly believe that our clients’ success is our success. We are committed to making business simple, transparent, and mutually trusting, achieving win-win results – this is our pursuit.
Why choose us?
* Superior quality, professional industry experience
* Excellent service, excellent after-sales support
* Trustworthy value, strong communication skills
